What would happen if Apple x Swarovski collaborated?
What if... el dispositivo más diseñado del siglo XXI dejara de pertenecer al universo de la tecnología y entrara al de la joyería? What if... el Apple Watch y el Apple Pencil se trataran no como gadgets sino como reliquias contemporáneas dignas de cristal facetado? Dos casas que comparten una misma religión: la precisión como forma de poesía. Apple, casa de Cupertino que convirtió el dispositivo en objeto de deseo, y Swarovski, casa austriaca que desde 1895 hace del corte cristalino una forma de magia controlada. La colaboración produce Crystal Tech: cinco correas Apple Watch con incrustaciones (malla milanesa con cristales, cuero blanco con flores de cristal, nylon azul con pavé, eslabones de titanio con rubíes, cadena oro rosa con gemas multicolor) y una colección Apple Pencil en seis acabados con anillos de pavé Swarovski. La tecnología deja de competir con la joyería y se vuelve joyería. El dispositivo, finalmente, se hereda.
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What if... the most designed device of the twenty first century stopped belonging to the universe of technology and entered the one of jewelry? What if... the Apple Watch and Apple Pencil were treated not as gadgets but as contemporary relics worthy of faceted crystal? Two houses sharing the same religion: precision as a form of poetry. Apple, the Cupertino house that turned the device into an object of desire, and Swarovski, the Austrian house that since 1895 has made crystal cutting a form of controlled magic. The collaboration produces Crystal Tech: five Apple Watch bands with crystal incrustations (Milanese mesh with crystals, white leather with crystal flowers, blue nylon with pavé, titanium links with rubies, rose gold chain with multicolored gems) and an Apple Pencil collection in six finishes with Swarovski pavé rings. Technology stops competing with jewelry and becomes jewelry. The device, at last, is inherited.
