This exercise invited teams to design the integral experience of an awards ceremony, approaching the brand as both strategic and conceptual point of departure. Starting from their own curatorial concept, students developed a complete visual system, logo, graphic elements, and communication pieces, later translating it into the physical space through scenography, circulation, and atmosphere. The event was articulated through a minute by minute script that choreographed the key moments of the ceremony, understanding the award presentation not as an isolated act but as a sequential narrative with rhythm, pauses, and climax. Each proposal integrated brand thinking, creative direction, and experience design to build a coherent story that moves between the symbolic, the spatial, and the emotional.